Making the Most of Your Media Efforts
Personalize your media packets
- Address your media packet to a specific and appropriate person. Do not use “To Whom This May Concern” or any other general title.
- Reword the press release to illustrate your specific community and show details in order to make it unique and seem less pre-packaged.
- Take advantage of the hometown press releases the Wisconsin Singers provide to highlight the students in your specific area, creating a personal and local aspect of the story.
Get your press release to the appropriate editor
- Make sure the entertainment, art or possibly local editor gets your media packet.
- This gets your information to the correct person immediately, makes it more likely to be covered, makes it less work for a general editor and decreases the chances of being lost or ignored.
Ask about event calendars
- Some media outlets have community/event calendars, call to ask if you can get the Wisconsin Singers show listed on it.
- This is an effective and often free way to promote the show.
Ask about community feature stories
- A media outlet that serves a large area likes to cover stories about smaller surrounding communities to better serve their audience – Use this to your advantage and pitch your story about the show accordingly.
- Some media outlets do on-camera interview features about fun, upcoming events in the community. Explore this opportunity.
Make yourself available
- Provide several phone numbers where you may be easily reached for further questions and information.
- The easier it is to contact you, the more likely a reporter will follow up.
See the interview tips for suggestions