Dear Wisconsin Singers Sponsor,

We’re thrilled to have you as a sponsor of our nationally renowned performance troupe. You will find your 2016-2017 Wisconsin Singers promotional materials on our web site. We have provided a press release template and various press photos for your use. You will also want to read the “How to Sponsor a Successful Show,” a great resource to help plan your Wisconsin Singer event, especially if you are a new sponsor. This guide contains everything from sample patron letters to timelines so that you can make YOUR show a profitable one. 

Also included on our website are several fast reference materials. “Media 101” includes information designed to help secure a successful relationship with media outlets. “Interviewing Tips” gives you advice for your promotion discussions, and the “16-17 Quick Facts” sheet is a bulleted and convenient guide to have with you when being interviewed. 

We will be sending you 25 color posters on which you can print your own specific concert information––if you need any more, please contact us directly. If one of our Wisconsin Singers is from your community we can also provide you with a “hometown” press release.

There are several angles you may take when promoting your Wisconsin Singers show in newspaper advertisements and articles including:

  1. Outstanding family entertainment: Broadway-­‐caliber revue staged by professional choreographers with music for audiences of all ages.
  2. Fundraising: Upcoming Wisconsin Singers Show Earns Money for the Community (i.e. music programs, scholarships, organizations).
  3. Music from the past four decades: Wisconsin Singers’ In Living Color! features song, dance and big band sound from the past 40 years of American popular music. Enjoy music by America’s most beloved icons from Michael Jackson to legendary artists like Tony Bennet.

Thank you for booking the Wisconsin Singers, and please do not hesitate to call or email if you have any questions.

Sophia Dramm
Wisconsin Singers Public Relations Intern